Mumbai : Audi, the German luxury car manufacturer, today announced its annual deliveries in the Indian market for 2017 at 7876 units. This year also marked the completion of ten years of the brand with four rings in India.
“Audi completed ten years in India in 2017 and we are delighted that within this short span, it has become one of the most preferred luxury car brands for enthusiasts in the country. With 7876 deliveries to customers in 2017, we have increased our sales by 2% while earning a profitable growth for our dealer partners,” said Mr. Rahil Ansari, Head, Audi India.
“We are now looking forward to the launch of our trendsetting and immensely popular Audi Q5 in its new generation in January 2018. Apart from this, we promise to bring some more exhilarating cars for Audi enthusiasts this year. I know that many customers are waiting for this launch to buy their favourite SUV in a brand new avatar. I can promise that 2018 will be the year of some of the most exhilarating products from the Audi line-up,” added Mr. Ansari.
2017 was year of ‘Audi Reloaded’. The year saw 10 launches from the brand with the four rings including the Audi A3 Sedan, Audi A3 Cabriolet, Audi Q3, Audi A4 TDI, Audi Q7 40 TFSI, Audi A5, Audi A5 Cabriolet and Audi S5 amongst others.
Making the brand accessible has been Audi’s key focus – Audi India has overall 90+ customer touch points that include Showrooms, Workshops and Audi Used Car (Audi Approved Plus) facilities. With the ‘Workshop First’ strategy, the brand is chartering entry into tier 2 and tier 3 towns.
In addition to expanding the network footprint, the brand believes in increasing accessibility by reaching out to the customers, even at their doorsteps. The Audi Mobile Terminal, a luxury showroom on wheels, visited more than 30 cities in 2017 and will continue to create further inroads in 2018, providing access to entire Audi India model range to prospects and fans in the Indian hinterland.
For Audi, unique Customer Connect Initiatives to reach out and interact with the customers is vital. In 2017, more than 3000 customers have experienced Audi range of cars in specially curated environment through Audi Q drive, Audi Weekender, Audi Sportscar Experience etc. Audi will continue to target and reach out to more customers and fans through unique customer connect activities in 2018 as well.
In the last 10 years, brand Audi has been successfully able to achieve change of philosophy in the Indian market – Audi is now being perceived as being a global brand that is Indianised. ‘My Kind of Audi’ marketing initiative takes into consideration the different cultures and regions within India itself while integrating it in customer connect activities.