global awards, which included the F-PACE being named the ‘World Car of The Year’. The company received the ‘Excellence in Manufacturing’ and‘Technology Pioneer of the Year’ awards. In addition it was awarded ‘CompanyBest 2017’ byAutobest, for consistency in innovation, growth and global investment.
Growth in China and the USA helped offset the impact of difficult market conditions in the European, UK and Overseas markets. China was the company’s largest sales region in 2017 with annual sales of 146,399, up 23% year-on-year. North America reported a calendar year record with sales of 128,097, 9% up on the previous high in 2016.
The UK also showed a solid performance with sales of 117,748 Jaguars and Land Rovers, on a par with the 2016 record and bucking the overall trend in the company’s domestic market. Similarly, Jaguar Land Rover’s retail sales were 138,643 in Europe, in line with the previous year despite difficult market conditions in the region. Sales were down 0.5% down in other Overseas markets.
Andy Goss, Jaguar Land Rover Group Sales Operations Director, said: “We have once again delivered year-on-year sales increases thanks to a world-class product range and new models such as the E-PACE and Velar, as well as China-specific models such as the XFL.
“But we are facing tough times in key markets such as the UK where consumer confidence and diesel taxes will hit us.”
Looking ahead to 2018, Andy Goss said:“While there will be further challenges facing our industry, there are also exciting times ahead for Jaguar Land Rover. We continue to over-proportionally invest in delivering clean, safe, smart technologies and new vehicles to our customers.”
This year sales will ramp up for forthcoming models going on sale in the coming months including Jaguar’s new E-PACE compact performance SUV, the refreshed Range Rover and Range Rover Sport (including plug-in hybrid models) and the Jaguar I-PACE electric performance SUV.